RESOURCES / PRACTICAL GUIDES
Know more.
Launch better.
Working notes from the studio’s process,
written to be used.
No sign-up. No invented statistics.
Just the steps we follow.
How to prepare for a launch video
What to decide, gather, and schedule before production starts, so the film is ready when your launch is.
Filming founders: a practical guide
How founders can prepare, what happens on the day, and how to record good footage remotely.
Choosing the right video format
How to choose between founder-led films, product animation, demos, and brand films, and which versions to plan for each channel.
Planning ongoing content after launch
How to choose a realistic rhythm, build a roadmap tied to your objectives, and keep production moving after the launch.
Preparing launch merchandise
How to plan merchandise that supports a launch: purpose, QR codes that keep working, artwork, sizes, and timing.
Measuring launch and content performance
How to choose numbers that match your objective, set baselines and targets, tag links, and report honestly.
LET’S MAKE AN ENTRANCE
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your own?
Turn what you’ve read into a scoped plan with the project planner, or tell us directly.
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