ONE-TIME
A launch introduction
One strong first word.
A defining founder film for launch day, with cutdowns for each channel and a script shaped around the product story.
- Founder film
- Cutdowns
- Captions
FOUNDER CONTENT
Your thinking,
on the record.
Launch introductions, interviews, and updates
in the founder’s own voice.
Motion study · Founder-led direction
01 / WHY FOUNDERS
The reason
behind the product.
People trust a product more when they can see the person and the thinking behind it.
Founder content turns your perspective into films and clips your audience can return to: why you started, how you see the problem, and what is changing next.
03 / ONE-TIME OR ONGOING
ONGOING
A recurring series
A voice that keeps showing up.
A planned rhythm of interviews, clips, and updates, recorded in efficient sessions and edited into an agreed set of pieces.
- Interview sessions
- Clip edits
- Update films
Both are scoped and quoted in US dollars. They work on their own, or together with films, campaigns, and merchandise.
04 / HOW IT WORKS
Discovery
Find the points of view.
We talk with you off camera to find the stories, opinions, and phrases that sound like you.
WHAT YOU LEAVE WITHA list of topics and angles.
Preparation
Plan the session.
We agree topics, location, wardrobe, and format, and prepare questions or outlines instead of a script to memorise.
WHAT YOU LEAVE WITHA session plan and run sheet.
Filming
Record efficiently.
One session can cover several topics. We direct for clear answers, clean sound, and useful supporting footage.
WHAT YOU LEAVE WITHRecorded interviews and supporting footage.
Editing & review
Edit into the agreed set.
We cut the agreed pieces, add captions and formats for each channel, and bring them to you for review.
WHAT YOU LEAVE WITHApproved films and clips.
05 / POSSIBLE DELIVERABLES
What it can
include.
- A founder launch film
- Interview films
- Short clips for social channels
- Captioned and vertical versions
- Stills or quote cards from the session
- Update films for releases and milestones
The number and length of pieces are agreed in your proposal, based on the topics, session time, and review rounds. We don’t promise a volume of clips before we know the material.
QUESTIONS
Before we
begin.
Every engagement starts with an agreed scope and a custom quote in US dollars.
All questions & answersDo I need to be comfortable on camera?
No. Most founders aren’t at first. We direct the session, use questions instead of memorised lines, and choose the takes where you sound most like yourself.
How much of my time does it take?
That depends on the plan. Session length and review time are agreed in your proposal, and preparation is kept focused so time on camera is used well.
Can we film remotely?
Some formats can be recorded remotely with guidance on setup. Live-action sessions with a crew are scoped with you before anything is booked.
How many clips will we get from a session?
The set of pieces is agreed in your proposal. We don’t promise a number of clips before we know the topics and the material.
Can someone else from the team appear?
Yes. Co-founders, product leads, or other team members can be part of the plan.
LET’S MAKE AN ENTRANCE
Say it in
your own voice.
Tell us what you want people to understand about you and the product.
Plan founder content