LAUNCH
VIDEO NOW

PROJECT PLANNER

Plan it before
you price it.

Answer six questions. Get an editable starting plan,
and see exactly why each part was suggested.

Rules-based, not AI.
Nothing is sent until you choose to.

01 / PRODUCT AND AUDIENCE
02 / BUSINESS OBJECTIVE *
03 / LAUNCH DATE OR ONGOING RHYTHM *
04 / CHANNELS AND EXISTING ASSETS
Where will the work appear?
What do you already have?
05 / BUDGET AND PRODUCTION CAPACITY
Your team’s time for reviews *
06 / OUTCOMES AND MEASURABLE TARGETS

Optional. Add the numbers you want to move. Leave the baseline blank if you don’t know it yet; it will be treated as unknown, not zero.

Built in your browser from published rules. Nothing is sent or saved until you choose to.

HOW THE PLANNER DECIDES

Seven rules.
No black box.

The planner applies these published rules to your answers. It does not use AI, and its schedules are editable estimates, not promises. Pricing is quoted in US dollars after scoping.

How we think about measurement
  1. R1

    The objective chooses the core service. Launch: a launch film. Sign-ups: a launch film plus a landing page. Demos and leads: a product demo. Adoption: onboarding videos and walkthroughs. Announcement or founder visibility: founder content. Event: merchandise plus a short film.

  2. R2

    A launch date makes it a one-time project. An ongoing rhythm adds an ongoing plan for the core service at that rhythm. Both does both.

  3. R3

    Short-form vertical channels add vertical cutdowns with captions. Three or more channels add campaign coordination with tracked links. Sales calls add a short sales cut. Events suggest merchandise. In-product adds onboarding videos.

  4. R4

    Missing assets become tasks or change the approach. No founder available: no founder-led pieces. No demo environment: animation-led product scenes and a setup task. No landing page: a landing page when the objective needs one. No analytics: a tracking setup task before launch.

  5. R5

    Under US$5,000 or light review capacity keeps the scope to the core piece and its essential versions; extras are listed but left unticked. Light capacity with a weekly rhythm suggests monthly instead.

  6. R6

    Launch timelines are worked back from the launch date using planning estimates per stage (brief 1 week, script 1–2, production 1–2, edit and review 2, final versions 1, buffer 1). They are editable estimates, not promises. If the date is sooner than the estimate, the plan says so.

  7. R7

    The objective suggests metrics from the published metric list. Your own targets are kept as entered; rates are only calculated when both of their numbers are reported.