01 / ONE-TIME
Launch merchandise
Made for a specific debut.
Founder QR shirts, team apparel, stickers, launch kits, and event materials, designed around one launch moment and the film behind it.
- Founder QR shirts
- Launch kits
- Event materials
LAUNCH MERCHANDISE
Make an entrance.
Keep showing up.
Merchandise for the launch.
And for everything after it.
FRONT
BACK
Mockup · The Founder QR Shirt · The code on the back opens a working demo page
01 / THE FOUNDER QR SHIRT
Take your launch
into the real world.
Your logo on the front. On the back, “See what I’m building.” and a code that opens the story.
Every conversation in a queue, on a train, or at a conference becomes a way in. One scan opens a mobile page with the founder’s launch video and a clear next step: try the product or join the waitlist.
- Front
- Your startup’s logo.
- Back
- “See what I’m building.” and a QR code.
- The scan
- A mobile page with the launch video and your call to action.
02 / TWO WAYS TO WORK
One launch.
Every chapter after.
Scoped for the moment,
or for the long run.
02 / ONGOING
Ongoing merchandise
For the brand activity that follows.
New-hire kits, conference runs, product-release drops, community gifts, and agreed restocking. Scoped in your proposal, not a subscription.
- New-hire kits
- Conference runs
- Release drops
Both work on their own or alongside a launch film or monthly content plan. Every piece is scoped and quoted in US dollars.
03 / HOW THE CODE WORKS
Scan. Watch.
Act.
Scan.
Someone points a phone camera at the code on the shirt, card, or tote.
Watch.
A page built for phones opens with the founder’s launch video, ready to play.
Act.
One clear next step: try the product, join the waitlist, or book a demo.
ONE ADDRESS. A STORY THAT KEEPS MOVING.
The code points to a permanent page, not to a video file.
Swap in a new cut, a product update, or a new call to action, and every shirt already printed keeps working. The page can grow with the company long after launch day.
Scan with your phone camera to open the demo page, or open it here.
04 / THE COLLECTION
Everything your story
can carry.
For the debut.
And the days after it.
01Founder shirts and team apparel
The Founder QR Shirt leads: your logo on the front, and on the back, “See what I’m building.” with a QR code to your launch page. Matching tees give the whole team the same story to wear.
- For a launch
- Founder QR shirts and team tees for launch day, demo day, and the first customer meetings.
- Ongoing
- Tees for new team members and refreshed designs as the product and the story grow.
02Hoodies and caps
Warmer layers and headwear that carry the same visual language as your launch, with a logo, wordmark, or QR placement designed to suit each piece.
- For a launch
- A small run for the team and early supporters around the debut.
- Ongoing
- Layers for offsites, events, and the people who keep showing up for you.
03Stickers and QR cards
Small pieces that travel furthest. Laptop stickers keep the brand in view; QR cards open your launch film in one scan.
- For a launch
- Cards and stickers handed out at the launch event or slipped into every early order.
- Ongoing
- New designs for each release, and cards that point to the latest product story.
04Tote bags
Everyday carry for events and customer visits, printed with your brand and, if it helps, a QR code to your landing page.
- For a launch
- Event bags that hold the rest of your launch kit.
- Ongoing
- Conference and community runs planned around your calendar.
05Launch and gift kits
A considered box for the people who matter: investors, early customers, partners, community members, or new hires. Contents, packaging, and the note inside are planned with you.
- For a launch
- Launch kits that arrive with the film and the story behind it.
- Ongoing
- New-hire kits, community gifts, and thank-you kits as the company grows.
06Event merchandise
Pieces for demo days, conferences, and launch parties: team apparel, giveaways, and QR materials that lead people from a booth to your product.
- For a launch
- Everything a debut event needs to look like one story.
- Ongoing
- Conference runs and product-release drops, with each new run agreed in advance.
Descriptions show what is possible, not a fixed catalogue. Products, decoration, quantities, and delivery are agreed in your quote.
05 / FROM BRIEF TO IN-HAND
Pieces, people & moment
Shape the brief.
Tell us what you’re launching, who the merchandise is for, roughly how many pieces you need, and the dates that matter.
WHAT YOU LEAVE WITHAn agreed scope and a custom quote.
Artwork & landing page
Design the pieces.
We design the artwork, choose where the logo and QR code sit, and plan the mobile page the code opens. You see concept mockups first.
WHAT YOU LEAVE WITHMockups and a landing-page plan.
Proofs & sign-off
Approve the detail.
You review the final artwork, colours, sizes, and the landing page before anything is produced.
WHAT YOU LEAVE WITHApproved artwork, ready for production.
Production & delivery
Make it real.
Production, packing, and delivery follow the quantities, destinations, and timing agreed in your quote.
WHAT YOU LEAVE WITHMerchandise in the hands that matter.
For ongoing merchandise
Keep it moving.
For ongoing work, we agree how each new run is planned: new-hire kits, conference runs, release drops, or restocking. The landing page can change as your story does.
WHAT YOU LEAVE WITHA scoped plan for what comes next.
MERCHANDISE QUESTIONS
Before anything
goes to print.
Merchandise is quoted per project in US dollars, for one-time launch runs and for ongoing work.
All questions & answersDo we need a launch film to order merchandise?
No. Merchandise can be a project of its own, or it can sit alongside a launch film or a monthly content plan so everything shares one visual language.
What is the Founder QR Shirt?
A shirt with your startup’s logo on the front and, on the back, “See what I’m building.” with a QR code. The code opens a mobile page with the founder’s launch video and a clear next step, such as trying the product or joining the waitlist.
What happens when our video or offer changes?
The code points to a permanent page address, not to the video itself. Change the video or the call to action on that page and every shirt already printed keeps working. Who updates the page, and how, is agreed in your proposal.
What is the difference between launch and ongoing merchandise?
Launch merchandise is a one-time run for a specific debut. Ongoing merchandise covers recurring needs such as new-hire kits, conference runs, product-release drops, community gifts, and agreed restocking.
Is ongoing merchandise a subscription?
No. The items, approximate quantities, and how each new run is agreed are set out in your proposal before anything starts.
How much does merchandise cost?
Every project is quoted in US dollars, based on the products, quantities, decoration, and timing. There is no fixed public price.
Is there a minimum order or a delivery deadline?
Quantities, production timing, and delivery are confirmed in your quote before production starts. Share your key dates when you get in touch.
Will our merchandise look like these mockups?
The mockups show the idea. Your designs are created for your brand and approved by you before anything is produced.
LET’S MAKE AN ENTRANCE
Plan your
merchandise.
A launch run or ongoing support. Tell us what you need and we’ll scope it.
Plan your merchandise