Audience
Who needs to understand the product first: buyers, users, investors, or future hires. Every piece is written for them.
CAMPAIGNS
One message.
Every place it lands.
Films, pages, edits, founder content, and merchandise,
planned as one campaign.
Motion study · Creative direction
01 / WHAT A CAMPAIGN IS
Pieces that
pull together.
A campaign is a set of pieces that share one audience, one message, and one objective, so each one makes the others work harder.
We plan the launch film, the landing page, social edits, founder content, and merchandise as one system, with a measurement plan agreed before anything is made.
02 / HOW THE WORK CONNECTS
Four decisions
hold it together.
Message
The one thing they should remember, phrased the same way in the film, on the page, and in every edit.
Objective
What should happen next: sign-ups, demo bookings, waitlist registrations, or qualified conversations.
Measurement plan
The few numbers that show progress toward the objective, each with a baseline, a target, a date, and a named source.
03 / ONE-TIME OR ONGOING
ONE-TIME
A launch campaign
Built around one date.
Everything ready for the debut: the film, the page, the edits for each channel, founder posts, and any merchandise, planned backward from launch day.
- Launch film
- Landing page
- Channel edits
ONGOING
An ongoing campaign
Built around a rhythm.
A recurring plan for releases, seasons, or events: new edits, refreshed pages, founder updates, and merchandise runs, reviewed against the same measurement plan.
- Release moments
- Fresh edits
- Regular reviews
Both are scoped and quoted in US dollars. They work on their own, or together with films, campaigns, and merchandise.
04 / HOW IT WORKS
Audience, message & objective
Agree the frame.
We start with who the campaign is for, what they should remember, and what they should do, and write it down before any creative begins.
WHAT YOU LEAVE WITHA one-page campaign frame.
Pieces, channels & dates
Plan the pieces.
Each piece gets a channel, a date, an owner, and a call to action, so nothing is made without a reason to exist.
WHAT YOU LEAVE WITHA campaign plan and schedule.
Production
Make it consistent.
Films, pages, edits, and merchandise are produced from the same story and visual language, with review checkpoints for your team.
WHAT YOU LEAVE WITHApproved pieces, ready to publish.
Measurement & review
Measure honestly.
We track the agreed numbers from their real sources, report missing data as missing, and review what happened, what we learned, and what changes next.
WHAT YOU LEAVE WITHA readable campaign report.
QUESTIONS
Before we
begin.
Every engagement starts with an agreed scope and a custom quote in US dollars.
All questions & answersDo we need every piece?
No. A campaign can be a film and a landing page, or a full set across channels. The frame decides what is worth making.
Do you buy media or run ads?
We produce the creative, edits, and landing pages. Media buying, if you need it, is agreed separately in your proposal or handled by your team or agency.
How do you measure a campaign?
We agree a measurement plan up front. Each number has a definition, a baseline, a target, a date, and a source. Missing data is reported as missing, not as zero, and we only claim what the data can show.
Can a campaign continue after launch?
Yes. An ongoing campaign keeps the same frame and refreshes pieces on a planned rhythm, reviewed against the same measurement plan.
How is a campaign priced?
Every campaign is scoped and quoted in US dollars, as a one-time project or an ongoing plan.
LET’S MAKE AN ENTRANCE
One story.
Everywhere it matters.
Tell us the moment and the audience. We’ll shape the campaign around them.
Plan a campaign